Jay Mercado, a homosexual teacher from Pampanga, has been found dead in his home, the victim of a violent murder. Television producer Jay Santiago, himself a homosexual, decides to create a documentary on the murder. He takes advantage of Mercado’s impoverished family to create a high-rated documentary, which is shown in the first 15 minutes of the film. As it turns out, through the documentary the criminal is found and brought to justice.
Jay deals with the issue of media exploitation in a Philippine context. As noted by J. Neil Garcia, the film seems to suggest that exploitation is inevitable in Philippine mass media, even when well-intentioned. It shows the extreme and at times morally questionable lengths television producers will go to in order to create a sensationalist product that will capture the attention of the masses. At the same time, it shows how their subjects consciously aid them in producing the desired effect, implying that the manipulation is mutual. In this
way the film highlights some of the moral contradictions that most Filipinos, rich or poor, live by.
Directed by Francis Xavier Pasion
Written by Francis Xavier Pasion
Starring Baron Geisler, Coco Martin
Flor Salanga, Angelica Rivera
Jericho Espiritu, J.C. Santos
Music by Gian Giannan
Cinematography Carlo Mendoza
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